Smart Sell

Business campaigns that do not use the propensity scores end up targeting incorrect customer segments and incur high marketing costs with lower effectivity. On the other side, Cross-sells and campaigns that are non-customer centric do not yield a high conversion rate, thereby increasing the need for an analytically derived customer intelligence

Smart Sell targets customers by performing a 360-degree analysis of customer characteristics to optimize campaign targets with specific offers. It predicts and recommends add-ons intelligently, thereby improving the cross-sell efficacy

Propensity Based Campaign: AI / ML models to determine customer's propensity to buy Smart Add-On Recommendations: Customer-centric and specific add-ons to improve Upsell and Cross-selling Analytics & Reports: Real time reports, dashboards to show trends and data analytics Deploy Once - Use Anywhere: Solution can be seamlessly used across multiple channels ie., laptop, tablets etc without any additional effort for coding or deployment Optimized Email Campaigning: Optimized portfolio of customers for email campaigning Configurable : Emails campaigns / add-on configurations and insurance management are all configurable Identify Bounce Rates: Improve sales closures by identifying bounce rates and exit touchpoints of a customer and follow-up customers to closure Integrate with CRM: Determine propensity of customer by integrating with CRM systems